Exhibitions and events play a key role in any marketing strategy, providing a platform for businesses to showcase their products and services. They are also a way to reach out to potential customers and other useful contacts in your industry.
As well as raising awareness of your brand within the sector and the wider public, exhibitions are an ideal way to engage with an audience who are genuinely interested in what your company has to offer. However, to make the most of this opportunity, it is important to have a stand that is well designed and contemporary. Here’s a look at the latest design trends.
Immersive technologies
The rapid advancement of artificial intelligence (AI) over the past year is transforming the way that businesses communicate with customers. For example, exhibition stands are now beginning to integrate immersive technologies such as virtual reality and augmented reality.
This allows visitors to view virtual showrooms or try out products in simulated environments, to give just two examples. A virtual ‘hands on’ experience is far more memorable than a passive viewing experience, and can help to drive customer engagement and sales.
This is especially useful if you sell larger products that are impractical to display at an event. It also works well for tech products that can be challenging to demonstrate in person.
Multisensory stands
Multisensory experiences are an established part of the education and therapy sector, and now this concept is being applied to the exhibition stand. There is a lot of focus on the visual elements of a stand for obvious reasons, but research shows that the other senses, such as smell, touch, and sound, have a powerful impact and make a lasting impression.
Therefore, leading designers are now incorporating signature ambient scents and elements of sound into exhibition stands, as well as a range of inviting tactile materials that encourage visitors to use interactive elements of the display.
When chosen and used carefully, sensory elements can attract visitors to your stand and encourage them to stay for longer. However, be wary of overly intrusive sounds or fragrances.
Eco-friendly stands
With the growing awareness of climate change and the need to safeguard the future of the planet, businesses are keen to demonstrate their corporate social responsibility with eco-friendly products and stand design.
This includes the use of low energy LED lighting, the use of sustainable materials, and stands that can be repurposed for future use or otherwise recycled.
This aligns with the growing trend for flexible and modular stand designs that are easily transported and can be customised for multiple events. This reduces the overheads of attending an event, which is a priority for many businesses in 2023.
Home comforts
Stands with larger spaces are incorporating comfortable seating areas with ambient lighting to help visitors really feel at home. This is complemented by homely finishing touches such as indoor plants and other soft furnishings made from high quality materials, to create a pleasant and relaxed atmosphere that will leave a lasting positive impression.
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