Hybrid events
Over the pandemic, hybrid events became a necessity as many people were forced to self-isolate, and the combination of in-person and virtual elements looks set to stay. Hybrid events can extend your audience reach to include international participants and those who do not have the time to travel to an in-person event.
This flexibility means that you can keep in-person attendees to manageable numbers, freeing up your budget to invest in a high quality conference venue with state of the art facilities. Using hybrid digital platforms for your event also increases your online presence, and this can open up new sponsorship and marketing opportunities.
Check out your venue’s digital facilities in advance so that you can be confident it will be able to support good video and audio conferencing technology. Investigate dedicated conferencing software that enables you to incorporate live and virtual networking, live streaming, and interactive features such as Q&A sessions and polls.
Meanwhile, in-person experiences are becoming more immersive and experiential, with themed events, hands-on workshops and live demonstrations or virtual reality elements.
More personalised experienced
Technology now enables event planners to tailor individual experiences rather than take a one size fits all approach. This can enhance the quality of the event for individuals, and collectively boost the reputation and status of your event, brand or business.
For example, data analytics can collect information about personal preferences and needs. This can make the attendees feel more welcome and valued, help them to attend the most relevant workshops and breakout sessions, or provide them with bespoke networking opportunities.
A personalised registration process will also ensure that all guests have any accessibility needs or special dietary requirements catered for.
Sustainability and community impact
Businesses are now fully aware of the need to prioritise eco-friendly practices, both for the sake of the planet and because consumers expect to see demonstrable results rather than just empty greenwashing statements.
Small steps, such as minimising waste and opting for reusable or recyclable products, can make a difference. If possible source local catering suppliers to reduce transport and support the local community. Look for venues with modern and energy efficient lighting and equipment.
Investigate local businesses, charities, or volunteer organisations in the area of your conference venue that might be interested in partnering with your event. This helps to support and give back to the local community and gives your event a greater sense of purpose.
