The pandemic has left behind many different legacies, with every industry and every sector having to adjust to a new way of working… and, more often than not, this involves the internet in some way or other.
The events industry is no different and over the course of the last few years, virtual fundraising increasingly came to the fore, driven by the various lockdowns and social distancing measures necessary to cope with the healthcare crisis.
And, of course, now that the pandemic appears to be on a global slowdown, the way of working is changing once again as the world reopens and people can start coming together more and more.
In-person fundraising is sure to begin gathering pace from now on, but this doesn’t mean that the virtual aspect should be neglected altogether. In fact, what we’re likely to start seeing increasingly over the coming weeks and months is a hybridised approach to fundraising and other such events.
What’s great about this is that it means you can reach optimal levels of your target market, engaging with people in a variety of different ways – and wherever they are in the world. By using technology to your advantage, you can enjoy a really flexible approach to fundraising and will find you can adapt a wide range of events, no matter the size or the budget.
To help ensure that your hybrid events get off to a great start, here are some top tips from The Ridgeway Centre that could see you well onto your way to success.
Provide a quality experience
It’s important that the quality of your virtual offering reflects the quality of the in-person event, ensuring that online attendees feel engaged and as though they’re really part of the fundraiser. Making the move away from Zoom and using specific platforms for events could prove beneficial in this regard.
Check Wifi reliability!
It’s easy to take internet access for granted but when planning your event, make sure that you check and double check just how reliable the Wifi is, so that you can stream with ease and not have to worry about your virtual delegates missing out on anything.
Use QR codes
To help drive donations and maximise your efforts, use QR codes at your in-person event so that your attendees are directed towards your virtual campaign site. It’s all about making it as easy as possible to donate!
Practise, practise, practise
If you’re working with any technology that you’re unfamiliar with, it’s perhaps advisable to practise as much as you can with it before the event itself, so that you know exactly what you’re doing and how to ensure that your virtual event goes off without a hitch.
Looking for conference facilities in Milton Keynes? Get in touch with The Ridgeway Centre today.
