• Events Team

How to plan a product launch


When releasing a new product, it is imperative that the launch represents the same standard you want the product to be. Any venue will play a key role in making sure this happens.

Choose the right venue! This will be one of your biggest expenses so it is important that you get it right. A bigger budget does not nessecarily mean it has to be spent on a venue. You just need somewhere that is easy to get to and has the space for you to put on a show. A tip: Don't fill your venue with attendees to full capacity, straight away. Leave some space for those last minute guests.

Make the most of find the perfect venue. The venue should have a stage, to tell your story. Also, consider your product and whether it is suitable to be released in a new modern building, industrial building or victorian castle.

Get creative with planning. If you don't have any inspiration, take it to pinterest to spark some creativity. Using pin boards are a really good way to have everything you like in one space and then pick out your favourite things that work well together! Maybe come up with a surprise that only few are aware of. This will make it an experience for your staff as well. Do you best to create a positive and lively atmosphere! That is what will stick out in a crowd.

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